Good News | PLD 【 Gold 】 Color Reproduction - Awarded 2019 NOVUM DESIGN AWARD
Release time:
2019-09-29
After the 2019 SBID International Design Awards, the 2019 Sydney Design Awards, and the 2019 Architecture of the United States Master Prize, PLD won the 2019 NOVUM DESIGN AWARD International Design Awards Gold Medal by virtue of the newly opened Marriott Hotel, Zhangjiagang project.
獲【金】獎作品張家港萬豪酒店
Marriott Hotel, Zhangjiagang 官網展示
As a leading design award on the world stage, NDA aims to commend outstanding designers and outstanding works in the world. In 10 design categories: architectural design category, interior design category, urban planning and landscape design category, furniture design category, lamp design category, Digital art and graphic design category, packaging design category, Jewellery design category, fashion design category, Select the most representative industry quality works from the photography design category.
The works submitted globally are evaluated and scored by experts and professors from the Novum Design Review Committee (NDA) in terms of quality, technical adequacy, and design certification, with a maximum score of 100 points. 10 aspects were assigned to the design score in a ratio of 1-10. Total design score: 10+10+10+10+10+10+10+10+10+10+10+10+10=100.
Category works with a design score of 90-100 will receive the Golden Novum Gold Design Award; A design score of 80-89 won the Silver Novum Design Award; Received the Bronze Novum Bronze Design Award with a design score of 70-79; Received the Novum Design Award with a design score of 60-69;
The PLD Zhangjiagang Marriott Hotel project stands out from the world's outstanding works and has achieved gratifying results, winning the NDA Selection [Gold] Award with a high score of 98/100.
Marriott Hotel, Zhangjiagang
The PLD design is inspired by the geographical landscape of a sandbar in Zhangjiagang, tracing the Yangtze River, surrounding the Taihu Lake Lake, looking at the tide of the sea, "landscape beauty" and the essence of humanistic spirit contained in Wuyue culture. Create a perfect experience of modern, elegant and fashionable culture, coexisting with traditional aesthetics, and promoting the coexistence of international and local cultural connotations and styles.
Designers pay attention to the orderliness and hierarchy of the space, as well as the rich changes in the facade and spatial dimensions. They use alternating materials to promote the spatial hierarchy, with flowing rhythm and rhythm, and dynamic curves that are beautiful and powerful. It is like a Chinese Shan shui under ingenious thinking. The mountain ridges and lines are undulating, the river flows are winding, the clouds are floating, the haze is dense, and the beauty of the realm is perfect. It constructs the natural law that reflects the traditional and modern, highlights the shocking first impression, and extends the limitless artistic conception in the limited space.
Yunwei Chinese Restaurant, with its "taste" and "wei" homophonic, transforms the beauty of the misty rain in Jiangnan into ink and water, and creates an indescribable atmosphere of nature. The mist is diluted, the mountains are shrouded in the misty rain, and the green clouds and water come and go, like a dream of clouds. Properly showcasing the Chinese style and Eastern charm, creating a space of elegance and style.
The design depicts a peaceful and beautiful water town through abstract freehand ink painting art form, integrating modern techniques into the space, running through the natural flow of the form, and the mist of the water landscape continues the indoor spatial layout. The West Yanshui is green, with green water and misty waves, allowing people to wander through it. In the seemingly non-existent emotional space of pen, ink, and color interaction, feel this elegant and bright, and enjoy the unique experience of delicacies in the floating clouds of mountains and rivers.
Designers use artistic conception space to evoke a humanistic mood, and bamboo shadows sweep the dust away. Entering the world of Chinese culture and experiencing the same light and dust, they come from nature and come back to the universe, leaving space for travelers to contemplate and contemplate. The way of elegance is charming and impressive. Designers integrate objective objects with subjective emotions into spatial design, pursuing the refinement and concise details of New Orientalism, with graceful and beautiful brushstrokes, tracing the origin of traditional culture with modern temperament, and creating an elegant space with Eastern introverted cultural heritage.
"Design can be art.
Design can be aesthetics.
Design is so simple,
that's why it is so complicated."
--Paul Rand
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